We Build DTC Brands a Cold Traffic Advertorial Funnel That Cuts CPA in Half
You Pay Nothing Until It Does.
We build the complete advertorial funnel. You pay nothing until we hit a ROAS milestone we agree on together based on your actual margins, not a dashboard number.
You've tested the creatives. Tried new hooks. Fired the agency. And your cold traffic CPA is still where it was or worse. The brands winning cold traffic right now didn't find cheaper clicks. They added one thing between their ad and their product page that changed what happened when cold traffic landed. We build that thing. On performance. You pay when CPA drops not before.
Book Your Free Performance Audit →No retainer. No setup fee. No invoice until your cold traffic CPA drops.
How this works and why it's different from every agency you've talked to
We build everything upfront at our cost
The complete advertorial funnel pre-sell pages, ad variations, copy, tracking, and testing infrastructure is built before you pay a dollar. No deposit. No setup fee. No retainer while we "figure it out."
We agree on your milestone before we start
Before work begins, we establish three numbers together from your actual P&L: your current blended ROAS baseline, your break-even threshold based on your real margins, and your target profitable ROAS. The milestone that triggers payment is the third number not break-even, not baseline. Profitable.
You pay only when the milestone is hit and sustained
Once your cold traffic funnel hits the agreed profitable ROAS milestone for 30 consecutive days, our fee is 10% of your monthly ad spend. If performance drops below the milestone for a calendar month, the fee pauses until it's restored. Our incentive is identical to yours: profitable scaling.
There is no version of this arrangement in which we win while you lose.
Here's what's actually happening in your funnel.
Think about who's clicking your ad right now.
They don't know you. They scrolled past 50 other ads today. Most of those ads were lying to them. By the time they hit your product page, their brain is in one mode and one mode only: defense.
They are not ready to buy. They are ready to leave.
Your product page was built to close. But it's trying to close someone who hasn't been warmed up yet. That's like proposing on the first date.
No headline test fixes that. No new button color fixes that. No media buyer fixes that.
Because the problem isn't the page. It's the temperature of the person reading it. And the only thing that changes the temperature is what happens between the ad click and the product page the piece of content that almost no DTC brand has bothered to build.
Cold traffic got harder. Most brands are solving the wrong problem.
of iPhone users opted out of tracking within 60 days of iOS 14
CPM increase across Meta and Google since 2021
amount the agency-treadmill playbook is making most brands today
In 2021, Apple shipped iOS 14. Within 60 days, 75% of iPhone users had opted out of tracking. The pixel the thing your entire acquisition strategy was built on became effectively broken overnight.
Reported ROAS dropped even when actual revenue held steady. Attribution went dark. Meta started optimizing for audiences that didn't exist. Brands doubled their budgets trying to get the numbers back and watched ROAS crater instead.
CPMs climbed 20–40%. Creative fatigue accelerated. The old playbook three winning ads, let them run for months, optimize ROAS died.
So what did most DTC brands do?
- → Hired agencies
- → Tested more creatives
- → Bought more UGC
- → Added AI tools
- → Rebuilt the product page
- → Tried new offers
All of it attacking the wrong problem.
The real issue was never the ad or the product page. It was the structural gap between them the missing middle that's still bleeding out every cold-traffic dollar you spend.
The one thing the fastest-growing DTC brands have that most don't.
It's called an advertorial funnel. And it's the most misunderstood lever in DTC advertising.
Earns the click. Always has.
Reads like editorial. Warms cold traffic. Pre-sells the buyer.
Stops doing all the work. Just receives.
Right now, your funnel has two layers: an ad that earns a click, and a product page that tries to close. Cold traffic hits that product page in defense mode and bounces.
An advertorial funnel adds a third layer a pre-sell page that sits between the ad and the product page. It reads like editorial content. It tells a story. It validates the problem your customer is already feeling, introduces your product as the logical solution, and delivers a pre-sold buyer to your product page who arrives already convinced.
The same funnel. Built for legitimate brands.
"Isn't that the thing sketchy supplement brands use?"
Yes and that reputation is exactly why most legitimate DTC brands haven't touched it.
But the format itself isn't the problem. The products were.
AG1. Snow. Jones Road Beauty. Hint Water. These aren't supplement scams. They're category-defining brands that used the advertorial format as a serious acquisition mechanism and it worked because the mechanism is sound regardless of what you're selling.
What changes is the tone, the editorial positioning, and the writing quality.
A badly-written advertorial for a sketchy product looks like a scam. A well-written advertorial for a legitimate brand reads like a trusted recommendation.
The format is legitimate. The question is whether it's built well.
Most brands who try advertorials don't see results.
I'm Mohamad. Not an agency.
Direct-response copywriter who grew up on the media-buying side. I can see your funnel the way both the copy and the campaign see it and exactly why I can see the leak your current team can't.
Building an advertorial that actually converts cold traffic requires two things simultaneously and almost nobody has both.
A direct-response copywriter
Not a content writer. Someone who knows how to install beliefs in sequence and close without the reader ever feeling closed on.
A media-buying brain
Knowing what the reader is thinking, feeling, and afraid of at every stage of the page and where the drop-off actually happens.
Most agencies are one or the other. Media buyers who can't write. Or copywriters who've never built a campaign. MaddMas was built at the intersection.
The MaddMas
Pre-Sell Funnel System.
A complete cold-traffic advertorial funnel built, tested, and optimized to convert the strangers your ads are already reaching.
3 custom advertorial landing pages
Each written to a different angle, tested against each other to find the version that converts your specific audience.
20–30 complete ad variations
Hook-led creatives built to match the advertorial and earn the click from cold traffic not just interrupt the scroll.
Complete funnel copywriting
Every word, from ad to advertorial to product page bridge, written as a single connected argument.
A/B testing strategy & implementation
Structured testing across ads and landing pages to systematically find the highest-converting combinations.
Weekly optimization & reporting
We rewrite underperforming sections, test new angles, and iterate until the numbers move.
Ad account setup & management
Full campaign setup built around the advertorial funnel architecture.
Conversion tracking & analytics
So you know what's actually working, not just what the platform claims is working.
The Performance Structure
Not a guarantee. A business model.
We measure your current blended ROAS across the 60 days before we start using your actual P&L numbers, not what Meta or Google reports. Platform attribution inflates ROAS by 20–40%. We work from the real number.
We agree on your break-even ROAS and your target profitable ROAS before work begins. We don't invoice for reaching break-even. That's table stakes. Payment triggers only when your cold traffic funnel is genuinely contributing margin to your business.
10% of monthly ad spend taken as a flat monthly fee only after the milestone is reached. If performance drops for a calendar month, the fee pauses. No performance, no payment.
You probably have questions.
How is this different from a retainer agency?
A retainer agency bills you regardless of outcome. Their incentive is to keep the account, not to produce results because they get paid either way. This structure inverts that entirely. We build everything upfront at our cost. We set the milestone from your actual margins before we start. We invoice only after that milestone is hit and sustained for 30 consecutive days. There is no scenario in which we benefit from your ad spend without delivering profitable results first.
What if my margins are below 30%?
Then this structure probably isn't right for your brand right now and we'll tell you that in the audit. A performance engagement only makes sense when the unit economics can support a profitable ROAS target that's meaningfully above break-even. If your margins don't allow for that, the honest answer is that the funnel alone won't fix the underlying economics problem.
How do we agree on the milestone number?
In the free audit, you bring your last 60 days of blended ROAS data and your actual margin numbers not platform-reported figures, your real P&L. We calculate your true break-even ROAS together and set a target profitable ROAS above it. That number is documented and agreed before any work begins. No ambiguity about what 'it works' means.
What happens if performance drops after the fee starts?
The fee pauses for any calendar month where performance drops below the agreed milestone. It resumes when the milestone is restored. You never pay for a month where the funnel isn't performing.
How quickly will I see results?
The funnel is built in weeks 1–2. We launch and run structured A/B tests in weeks 3–4. Optimization runs through weeks 5–8. Most brands see meaningful movement in blended ROAS within the first 30 days of launch. The milestone window is 60 days to hit the target and 30 consecutive days to sustain it before the first invoice.
Can't I just build advertorials in-house or with AI?
You can. But most brands that try produce content that looks like an advertorial and doesn't function like one. The structure that installs beliefs in sequence, handles objections before they're raised, and leads a cold stranger to one conclusion without ever feeling sold to that's not something you prompt an AI to produce. If you have someone in-house with that skill set, you may not need us. Most brands at this spend level don't.
This is for you if
- 01
You're spending $10,000 or more per month on paid ads on Meta, Google, or both and ROAS has plateaued or is declining despite testing new creatives, hooks, and offers.
- 02
Your product has genuine margins minimum 30% blended margin after COGS and fulfillment. We need real unit economics to set a milestone worth building toward.
- 03
You have an existing product page that converts warm traffic. We're fixing cold traffic acquisition not a broken product or checkout.
- 04
You've worked with at least one agency before and have the polished reports and unchanged margins to show for it. You know what broken looks like. You're looking for something structurally different.
- 05
You can move fast brand assets and feedback within 48 hours during the build phase. We work on a tight timeline and need your input to hit it.
Every day you run cold traffic without a pre-sell funnel, you're paying full price for strangers you're not converting.
CPMs aren't coming down. The competition isn't getting thinner. The brands building advertorial funnels right now are the ones who will own cold traffic in their category in 12 months.
The audit is free. The advertorial is free. You'll leave with a clear diagnosis of where your funnel is leaking and a custom-built piece of the fix whether you work with us after that or not.
No account access required. No pitch. Just a clear diagnosis of where your cold traffic funnel is losing money and what the fix looks like.
We take on a small number of brands at a time. Spots may still be open.
You already know your funnel has a gap.
This is the 30-minute call where we find it together and show you exactly what fixing it looks like. No pitch. No account access. Just a clear diagnosis and the first piece of the fix, free.